Our Philosophy


We firmly believe that research is a crucial factor in the business mix: it is not a stand-alone discipline. The research process is only the start of an agency/client relationship in which results are mined and interpreted within an informed context of business issues. What used to be regarded as
‘value-added’ is now a basic requirement within the agency-client dynamic.

Our operating model fits into clients’ ever increasing pressures: we keep our overhead costs low: our working hours stretch to meet yours. We are solution driven and not bound by specific techniques or infrastructure.

We work with you, and think like you.